Automotive wrap film is vinyl-based graphic that is applied directly over the original paint of the vehicle. Warp changes appearance of the vehicle in shorter period. Various methods used for wrapping vehicles are complete wrap, half wrap, lettering, spot graphics, and window graphics.
Increasing use of automotive wrap films for advertisements is anticipated to drive the automotive wrap films market growth over the forecast period. However, technical complexity regarding installation of films is expected to restrain growth of the market over the forecast period.
On the basis of applications, the market is segmented into heavy-duty vehicles, light-duty vehicles, and medium-duty vehicles. Heavy-duty vehicles are expected to be a major application segment in the global automotive wrap films market. Large billboards are replaced by mobile billboards using heavy vehicles. In addition, large availability of space in heavy-duty vehicles allows wrapping in a variety of wrapping models, which is estimated to propel the market growth over the forecast period.
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On the basis of region, the global automotive wrap films market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America market estimated to account for major revenue share in the global automotive wrap films market in 2017, and is expected to maintain its dominance over the forecast period. Increasing demand for automobile industry majorly from US and Canada in the region is anticipated to drive the market growth over the forecast period. Moreover, presence of large number of market players in the region is expected to have a positive impact on the market growth.
Key players operating in the global automotive wrap films market include 3M Company, Avery Dennison Corporation, ADS Window Films Ltd, Arlon Graphics, LLC, JMR Graphics Inc., Guangzhou Carbins Film Co., LTD, Foliatec Bohm Gmbh & Co. Vertriebs Kg, Kay Premium Marking Films Ltd, Vvivid Vinyl, and Garware Polyester Limited.