Web Performance is the way to analyse and monitor websites to assure that the most important content is displayed as quick as possible, pages are loaded at a consistent speed, and doesn’t go undergo unexpected downtimes. Web performance is related to web performance optimization, the field of increasing web performance market. The speed in which the web pages are downloaded and displayed on the user’s web browser is referred as web performance. Web performance can be measured manually or automatically but it becomes difficult to co-ordinate several customers visiting web site at the same time. This has resulted in emergence of automated web performance monitoring tool.
The advantage of using performance monitoring tools is that it helps to manage the performance of web applications in real time without delay. These tools can have major impact on business performance, especially when the business is trying to connect better to their users through internet, social media and mobile devices, thus driving an increase in revenue. In addition, it provides an enhanced user experience for the end-user.
Growing ecommerce industry is the key factor driving the growth of the web performance market. Website and Web performance is the crucial element in the ecommerce and digital marketing industry as the performance pressure is always high. Factors such as landing pages with the proper conversion funnels, a homepage with good messaging, and strong calls-to-action throughout site is a necessity. However, the lack of awareness regarding the web performance solutions and high deployment costs are major factors that could pose as a hindrance in the growth of global web performance market.
The global web performance market report has been segmented on the basis of solution type, deployment type, organization type, vertical and region. On the basis of region, the global web performance market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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Currently, the market in North America dominates the global web performance market in terms of revenue. The market in Asia Pacific is projected to witness highest CAGR, owing to increasing adoption for cloud services and high internet penetration are expected to boost growth of the global web performance market.
Key players in the global web performance market include, Cloudflare, Inc., Dynatrace, F5 Networks, Inc., IBM Corporation, Micro Focus International plc, Netmagic, Neustar, Inc., New Relic, ThousandEyes, Inc. and ZenQ.