Pharmaceutical

Nutraceuticals Market: Protein-rich Diet to Create Growth Opportunities for Nutraceuticals Industry

Nutraceuticals are regulated under the category of food additives and dietary supplements. The rising focus on preventive healthcare, especially in developed economies are expected to generate promising growth opportunities for nutraceuticals market. In addition, the rising preference of consumers towards a high-protein diet in order to ensure a healthy lifestyle is estimated to encourage the growth of the overall market in the next few years.

Competitive scenario of Nutraceuticals market

At present, the market for nutraceuticals is characterized with a high level of competitive, due to the presence of a large number of players operating in it. The fragmented nature of the market and the expected entry of new players are projected to enhance the competition among the leading players in the next few years. To sustain in the market and to enhance their market presence, the key players in the market are emphasizing on research and developing activities in order to introduce new products. This is expected to result in a significant rise in the demand for nutraceuticals, thus fuelling the growth of the market in the near future.

factors are responsible for accelerating the growth of the functional food segment in the near future

Among the key product type of nutraceuticals, the functional foods segment is expected to remain dominant in the next few years. The high growth of this segment can be attributed to the rising awareness among consumers concerning the health benefits of consuming functional foods. In addition, the easy availability of products and the rising expenditure on advertising are estimated to accelerate the overall development of the functional foods segment. On the other hand, the segment for functional beverages is expected to witness substantial growth in the coming years.

Growth factors are projected to augment Nutraceuticals Industry

The rising inclination of consumers for a healthy diet and lifestyle and the easy availability of products are the key factors that are expected to encourage the growth of the nutraceuticals market in the coming years. In addition, a tremendous rise in the number of lifestyle disorders worldwide and the rising popularity of preventive medication are likely to generate potential growth opportunities in the nutraceuticals market.

About the author

Emily Rickards

Emily holds a masters in Journalism and has been an avid creative writer since his teens. Emily has got his work featured in a number of publications including Dig Boston, Scout Somerville, Content Standard, STACK, and Spare Change News. As a journalist she has been known for his work on homelessness, local politics, transportation, Latino and immigration issues, and music. As a blogger and press writer, she has worked on topics like religion, local business, video games, social media, and higher education. she was a prizewinner in the Eighth Annual Kingston-Mann Student Research Awards and received his MFA in Creative Non-Fiction from Pine Manor College’s Solstice Creative Writing Program. While he still enjoys researching and writing articles, he enjoys working with a team of writers even more.

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