laundry detergent market

Global laundry detergent market growth expected to be driven by increasing penetration of washing machines across the globe

Laundry detergents Market are acts as a cleaning agents, used in household and laundry services for removing stains and dirt. The different classes of raw materials for manufacturing of laundry detergents are surfactants, enzymes, bleaching agents, and minors which remove dirt, stain, and soil from fabrics, providing them pleasant feel and odour. The physico-chemical properties of surfactants make them suitable for laundry purposes. Laundry detergents are available in liquid or dry powder form. The ingredients in the laundry detergent will determine its effectiveness as an end product. Less expensive detergents have fewer or no enzymes. Fewer enzymes equal less cleaning power.

Increasing usage of laundry detergents in the washing machines is a key factor supporting growth of the global market. Use of laundry detergents for washing fabrics and clothes impart softness, resiliency to fabrics, antistaticness, and shows good dispersibility in water. In addition, rising awareness among individuals about hygiene and cleanliness is fuelling demand for laundry detergents in the market. In addition, availability of various forms of detergents varying on the basis of fragrance, colour protection, removal of stains, and prices further provides various options among consumers. Furthermore, increasing demand for eco-friendly and convenient detergents such as liquid laundry detergents among the users is other facto expected to support growth of the market.

Recent trend observed in the market is the selling of laundry detergents through e-commerce facilities. E-commerce facilitates the comparison of prices and customer reviews about various types of laundry detergents available in the market.

However, harmful effects of ingredients used in laundry detergents on skin, and constantly changing price of raw materials are expected to restrain growth of the target market in the near future.

The global laundry detergent market report has been segmented on the basis of product, application, and region. On the basis of product, market is segmented into powder detergents, liquid detergents, fabric softeners, detergent tablets, and others.

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Asia Pacific market is expected to witness highest CAGR in terms of revenue owing to presence of manufacturers along with innovative and cost-effective products in this region. In addition, increasing adoption of washing machines in developing countries such as India, China, Japan is expected to further fuel growth of this market.

Key players operating in the global market include Procter & Gamble, Unilever Group, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Clorox Company, Reckitt Benckiser Group plc, Kao Corporation, S. C. Johnson & Son, Inc., Lion Group, and Amway Corporation.

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