Probiotics are live microorganisms and provide health benefits when consumed in adequate amounts,. Consumption of probiotics dietary supplements helps to improve the balance of good bacteria in digestive system, which improves immune health, digestion and synthesis of vitamins, minerals and essential fatty acids.
Major factor driving growth of the global probiotics dietary supplements market includes increasing demand for nutritional supplements, owing to increasing prevalence of various lifestyle diseases and increasing health concerns among individuals. Increasing demand for probiotics dietary supplements in infant formula and in preparation of specialty nutrients are other major factors expected to further boost growth of the global probiotic dietary supplements market over the forecast period.
However, excessive consumption of probiotics dietary supplements leads to side effects such as diarrhoea, bloating, and other gastrointestinal diseases. Availability of other substitutes is also another major factor expected to hamper growth of this market over the forecast period.
The global probiotics dietary supplements market has been segmented on the basis of application, and region. On the basis of application, the global probiotics dietary supplements market is segmented into food supplement, nutritional supplements, specialty nutrients, and infant formula. Nutritional supplements accounted for major revenue share among all application segments, owing to increasing prevalence of diseases such as obesity, diabetes, and other gastrointestinal diseases, and adoption of nutritional supplements for treatment of these diseases.
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On the basis of region, the global probiotics dietary supplements market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Europe is estimated to dominate the global probiotics dietary supplements market in terms of revenue, owing to high demand for nutritional supplements and presence of various domestic and international market players in countries in the region. The market in North America is expected to account for second-highest revenue share, owing to high prevalence of lifestyle diseases and increasing health awareness among consumers in countries in the region. The market in North America is followed by Asia Pacific, Latin America, and Middle East & Africa.
Key players in the global probiotics dietary supplements market include Bayer AG, Chr. Hansen A/S, The Dow Chemical Company, Lallemand Inc., Probi AB, Attune Foods, LLC, Bifodan A/S, Biocare Copenhagen A/S, Deerland Enzymes, Inc., and Vertical Pharmaceuticals Inc.