Wheat germ oil is a rich source of vitamins, minerals, nutrients, lecithin, magnesium, potassium, and others. It is a natural oil obtained by cold pressing from germ of wheat kernel which is dark in color. Wheat germ oil contains fatty acids that promote the cell generation coupled with the healthy immune system, reproductive system, and nervous system. Wheat germ oil contains omega 3 fatty acids that helps in controlling the blood pressure and cholesterol levels of the body.
However, high cost of wheat germ oil compared to other oils is expected to restrain the wheat germ oil market growth over the forecast period. Moreover, it has lower shelf life of wheat germ oil is other factor expected to lower the market growth over the forecast period.
Application segment includes capsules, soft gel, skincare, haircare, dietary supplements, and others. Wheat germ oil is used as natural hair growth stimulator and it nourishes and conditions the hair better than other oils. The conditioning and moisturizing properties make it capable of repairing the damaged hair and prevent hair loss. These are the major factors which are expected to drive the market growth over the forecast period.
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Based on the region the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in the Asia Pacific is estimated to be fastest growing region. Increasing demand for healthy food in countries such as China, Japan, India, and Australia is expected to fuel the market growth in the region. Presence of a large number of manufacturers in the region is expected to have a positive impact on the market growth. Changing lifestyle and increasing disposable income of the people in the region is expected to drive the wheat germ oil market.
Key players operating in the global wheat germ oil market include General Nutrition Centers, Inc., KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD, Inlife Pharma Pvt. Ltd., Henan Kunhua Biological Technology Co, Swanson Health Products, GNLD INTERNATIONAL LTD., NOW Foods, CONNOILS LLC, VIOBIN USA, and NutriPlex Formulas Inc.