Wheatgrass products are food made from wheat plants called triticum aestivum. The consumption of wheatgrass products helps in blood purification, liver detoxification, and colon cleansing. Overdose of wheatgrass products could lead to headache, upset stomach, fever, constipation, and nausea. Middle-aged and elderly consumers are investing at a larger rate in wheatgrass products as it boosts the immune system which in turn is expected to drive the market growth over the forecast period.
Application segment includes food & beverages, pharmaceuticals, and personal care. Food & beverages are expected to be major application segment in the global wheatgrass products market. Wheatgrass is one of the best source of chlorophyll, vitamin A, vitamin C, and vitamin E. Wheatgrass contains iron, magnesium, phosphorus, calcium, potassium, and essential enzymes. Presence of these essential minerals and vitamins is expected to boost the demand for wheatgrass in food & beverages.
Based on the region the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is estimated to be fastest growing region. Increasing demand for healthy food in US and Canada is expected to fuel the market growth in the region. Presence of a large number of manufacturers in the region is expected to have a positive impact on the market growth. Changing lifestyle and increasing disposable income of the people in the region is expected to drive the wheatgrass products market.
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The launch of a large number of new wheatgrass products in the region is expected to have a positive impact on the market growth over the forecast period. Manufacturers are involved in research and development of wheatgrass products for expanding the range of products to cater to the various requirements of the consumers.
Key players operating in the global wheatgrass products market include General Mills, Inc., Pines International, Naturya, Bondi Wheatgrass Juice Company, Innocent Alps GmbH, NOW Foods, The Synergy Company, Terrasoul Superfoods, Shangyu City Wanshida Wheat Co, NAVITAS ORGANICS, and Amazing Grass.